Example Simple Strategic Plan - 2018 Q1



To fundamentally change the way enterprise talent acquisition teams find and pair candidates to career opportunities.

Core Values

Selfless, Curious, Risk-taking, Accountable, Autonomous


Talent acquisition teams at enterprise organizations (5,000+ employees) with consistently high-volume hiring needs (consistently 100+ open positions).

Brand Promise

We commit to putting the candidate first and working with companies who believe that this is truly the most important stakeholder of a high-impact recruiting process.

Elevator Pitch

Grayscale is a modern messaging platform for enterprise talent acquisition teams, integrated with an AI recruiting assistant that engages with and prequalifies passive candidates 24/7, serving up highly qualified recruiting conversations, scheduling interviews, and freeing up recruiters to spend more time building meaningful relationships with great talent.

Three Year Target

To be an industry leading recruitment marketing tool for enterprise organizations, with $2M in capital raised and generating $3M+ in revenue.


  • Launch MVP by end of quarter.
  • Obtain 5 paying customers by end of quarter.
  • Obtain 10 beta customers by end of quarter.
  • Find Technical Co-founder by end of year.

Grayscale makes it easy for recruiting teams to harness the power of AI. The platform works for you 24/7, serving up high quality recruiting leads, maximizing sourcing efforts, and optimizing career site conversion.